Defining Your Target Audience for Your eBook

With an ebook, as with any type of writing, the first thing that needs to be determined is who you are writing for; who the target audience is.  Failing to have a target audience means essentially a total lack of readers.

A writer needs to ask:

  • Who am I writing for?
  • What do they enjoy?
  • What do they want to know?
  • Why should they read my ebook?
  • What is the main purpose of my ebook?

Sometimes it helps to think of a person you are writing to; perhaps your neighbor who you are helping with an automotive project or a cousin who wants to know about your trip to Thailand. This helps keep your focus on the audience rather than straying to topics that they are uninterested in.

In writing, the audience is a critical factor. Before putting anything on paper, the writer should consider exactly who will be reading it. A writer may even need to change writing styles slightly to capture the interest of different audiences. Essentially you should not even write one word before deciding who you are writing for.

Inexperienced writers frequently have the notion that there is only one way to express themselves. Most of the time, clear and simple language is the best way of making a point. Most modern writing should be in the form of clear expression and easy to understand words. In general, it should have a semi-formal style to it. That, however, is a rule of thumb and the writer needs to carefully determine which style should be used for the selected audience.

Essentially, knowledge of an audience relates to understanding what a group expects. This principle holds true with novels and poetry as well. Novelists and poets often succeed only up to the point where they can write to a defined audience. Children’s books are an excellent example of this.

In the final analysis, understanding an audience means understanding the people who will read the work. It means that the writer needs to write not just for self-satisfaction, but additionally to satisfy those who they expect to read their work.