Did you know that between 2011 – 2012, the number of Americans who have read an ebook jumped from 15 to 23 percent? During that same period of time, the number of Americans who owned a tablet or an e-reader rose from 18 to 33 percent. Ebook sales jumped 117 percent from 2010 to 2011 and the numbers just keep rising!
Ebooks are quickly becoming a standard reading option, so when you are publishing a book, you need to be able to offer it in ebook format as well! To do otherwise would be to risk losing a decent percentage of buyers and readers.
Deciding how to go about producing your book in an e-format can be very confusing, though, especially if you are not particularly familiar with ebooks in the first place! Thankfully,you don’t have to tackle this all by yourself, as there are many ebook publishing services and e book marketing services that can help you with your ebook marketing and publishing needs. A competent ebook publishing service will take your current manuscript or book, and convert it into one or several ebook file formats.
Different formats are used on different e-readers, for example a Kindle reads a different type of file format than a Nook, so it is prudent to really look into the the different types of file formats available and decide which one(s) have the potential to reach the most people. After digitizing and formatting your ebook, most publishing services have ebook marketing services to help you reach readers and buyers.
When choosing an ebook publishing service, make sure you are clear on the terms and conditions. What is the upfront fee for their services, and how do they calculate royalties? Who decides on the final sale price of the finished product? What file formats can they convert to, and are they able to convert to Digital Rights Management protected formats for Apple iDevices and Kindles? Who owns the rights to your ebook after it is published? How do they market and distribute your ebook and to whom? It’s always a good idea to ask for references, or search online forums where you can talk with other people who have used the publishing services of the company you are interested in to see if they were satisfied with their experience.
Above all – don’t be intimidated by e books! They’re here to stay, so jump in!