Ebook Publishing and Marketing Summarized

“Reading maketh a full man, conference a ready man, and writing an exact man.” Sir Francis Bacon

In 2012, self-published genre ebooks reached 20% of the market in the United Kingdom. By some estimates, self-published ebooks in general now represent 12% of the digital book market overall. This shows that people who are willing and able to do the work that traditionally went to publishing houses can truly make sales and draw in readers on a very large scale. This doesn’t necessarily mean that it’s going to be the right answer for an individual author, though. When you’re looking to get your book published, it’s important to look at the range of publishing services available and to put serious thought into how much of the work you want to take onto your own shoulders.

When you’re looking at ebook publishing, one of the obvious concerns is whether getting someone to buy the rights at a reasonable price is even going to be an option. If you happen to be writing in a style and genre that is very popular at the moment, such as dystopian fiction for the teen market, it’s a lot easier to get someone to buy. If you wrote something that doesn’t have a clear genre category, though, it’ll be more difficult. Either way, you have to keep in mind that selling your book means being able to leave all of the business decisions to someone else, but it also means giving up a big slice of the potential return from sales.

You’ll also have to think about how you want to deal with your ebook marketing. You can hire ebook marketing services separately from choosing a publisher if you want, so you aren’t necessarily tied down here by the other choices you’ve made. Again, doing more work yourself means you don’t have to pay other people as much, but that’s also a larger slice of time you have to pull away from future ebooks.

Either way, you should try to make a point of being involved with the community. Ebook authors are letting their fans give input on where stories should go next, and letting them decide who to choose as the narrator for audiobook versions. Fans like having this kind of opportunity to connect, and it can draw them to make a real emotional investment that will keep them coming back to read your future work.